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HOTSCOM Technologies is a leading provider of interactive marketing services for the hospitality industry. HOTSCOM Technologies combines its knowledge of tourism and e-business expertise to help properties like yours maximize the potential of the Internet
channel and gain more than their fair share of this rapidly expanding market.

Our proven best practices generate consumer demand, drive value online, increase Internet visibility and deliver unrivaled ROI to clients. HOTSCOM Technologies is the quickest and most agile provider of web presence management and marketing services. No advertising agency or interactive firm can provide the same level of blue-chip expertise in the areas of Internet marketing strategy and execution.

HOTSCOM Technologies provides the following interactive marketing services
to tourism sites
  • Website Design and Development. Capture the attention of your visitors with compelling graphics, vibrant images, and intelligent design - and drive traffic effortlessly through your booking engine with advanced functionality.
  • Website Hosting and Maintenance. Increase customer satisfaction with state-of-the-art architecture and ongoing monitoring, enhancement, and reporting.
  • Search Engine Optimization. Drive qualified customers actively searching for properties in your area, with our comprehensive formula for SEO success, proven to secure prominent placement in the search engines' natural results.
  • SEO Copywriting. Reach out to customers, create excitement about your property, and draw visitors actively into your site with strong copywriting, skillfully crafted to appeal to both the search engines and online consumers.
  • Paid Search Advertising. Gain maximum exposure on the search engines with
    this highly tactical, cost-effective method of online advertising, in which placement requires payment only when a customer clicks through to your site.
  • Strategic Linking. Expand your reach on the web through partnerships with key local, regional, national, and international firms.
  • Online Advertising. Increase your website's visibility and improve search engine positioning with key placement on partner sites, accompanied by dynamic graphic elements and copy.
  • Email Marketing. Deliver your message to important customers through this growing, cost-effective channel, with result-driven design and copy, extensive list development, effective management, and detailed reporting.
  • Annual and Quarterly Marketing Plan. Plot the success of your site - with web traffic, behavior statistics, conversion data, and more details that affect your ROI.
  • Reporting. Enjoy comprehensive insight into the performance of your website with monthly updates - featuring detailed reporting through best-of-breed Omniture analysis - as well as 24/7 access to our client extranet.
  • Free Consultation, Full-service Account Management. Tap into more than 100 collective years of hospitality, marketing, advertising, and Internet experience to create a highly successful e-business strategy.
  • *eTourism Services* Some key trends and drivers on the way towards ICT-supported tourism services have been pointed out as well as some possible constraints. Developments further ahead into the future with the intention to identify some likely future profiles of the tourism business and service provision up to 2010, even if limited to a very rough outline at this stage, are far from being predictable reliably.

HOTSCOM Technologies' turnkey interactive marketing solution offers the following benefits to hotels and resorts:
  • Dynamic marketing platform, with a customized website that both tells the unique "story" of your property and provides a transactional environment to increase online bookings and conversion
  • Improved quantity and quality of traffic, with aggressive, highly targeted online advertising efforts, designed to bring qualified visitors to your site, for cost-effective results
  • Increased demand, by driving visitors to your site during key need times
  • Reduced customer-acquisition costs, through efficient online marketing, designed to alleviate the burden on your own reservations department and property staff, and through preferred relationships with key partner sites
  • Reliable tracking and detailed analysis, with state-of-the-art reporting tools that effectively assess online performance and ROI, with an extraordinary level of detail
  • Development of a higher profile for the property, enhancing consumer awareness, and raising the asset value of your hotel or resort
  • Sustained growth, by materially positioning your site for continued success over the next five to ten years, through the steady growth of the online channel

Contact:

Tel: +255 78 4989 868
       +255 78 4989 816
Email:
info@hotscom.com

                                                                                                         

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