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e-Marketing


Proof that e-Market is the essential marketing tool

• e-Marketing is the number one online activity for Americans, according to the HOTSCOM Technologies Internet Survey

• At a major recent conference on Information Technology deliverability in Chicago, delegates were informed that people now use IT to communicate more than they use their telephones.

• A HOTSCOM Technologies survey on IT users during 2005 showed that 90% of consumers use email multiple times on a daily basis, with 44% reporting “constant” usage.

• This Survey also found that the average consumer receives 361 emails a week.

• 50% of the survey respondents said they have three or more email accounts.

• While most respondents to this survey say around 70% of their email is spam, they consider spam more of a nusance than a threat, and it doesn’t put them off using email to communicate.

• Best of All, the survey found that one in three people has clicked through to a web site from an email and bought something IMMEDIATELY!

• And even more people have clicked thought to get more information.

• e-Marketing works for ANY business

• Online Payment (Merchant Account) . Booking and Reservation ONLINE!
• There are now more than 1 billion Internet users Worldwide.

• 90% of them use IT – and that increases to 95 for US users

• 76% read their email the moment they go online

• 70% receive opt-in email from online businesses

• 82% of online buyers have made at least one purchase in respond to an email promotion.

• 67% of users open at least 60% of opt-in emails they receive.

• 32% have made an immediate online purchase in response to an email

• 59% have gone on to redeem an email coupon in an online OR offline store

Search Engine Optimization


Search engines take advantage of reverse broadcast networks to help save you
time and money. Search allows you to "sell what your customers want, when
they want it!"

The web has became a direct marketers dream. In its infancy the web was
based around the core idea of sharing knowledge for free. The closer your
ideas are in some way aligned with this idea the easier it will be to promote
your site.

The Problem Listing a New Site:
The biggest problem new web sites have is that search engines have no idea they exist.
Even when a search engine finds a new document it has a hard time determining its
quality. Search engines rely on links to help determine the quality of a document.

Search Engine Relevancy:

Many people think search engines have a hidden agenda, or that they just do not like them.
                                          
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