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Future trends
for eTourism Services
Some key trends and drivers on the way towards ICT-supported
tourism services have been pointed out as well as
some possible constraints. Developments further
ahead into the future with the intention to identify
some likely future profiles of the tourism business
and service provision up to 2010, even if limited to
a very rough outline at this stage, are far from
being predictable reliably. A view on some 10 years
ahead to outline some key trends and future
attributes of tourism services suggests the
following tentative picture
• Increased popularity and capabilities of the
Internet for a wide spectrum of applications for
electronic services in tourism, making distribution
cannels less dependent from traditional CRS/GDS of
airlines;
• Internet and supporting services by further new
intermediaries will significantly transform,
if not
eliminate, the role of traditional travel
intermediaries (travel agents working on commissions
paid);
• Direct on-line bookings by customers will make up
a significant market share by 2010 with access
available to most of the population in
industrialized countries;
• “Virtual tourists” will have an increasing demand
for multi-media travel information;
• Interactive TV and mobile devices will
increasingly be used for the distribution of tourism
products and services
• The majority of tourism organizations will also
use Intranets;
• Various types of smart agents supporting both
tourism suppliers and customers will emerge;
• Products and services will reach a much higher
level of personalization together with a
corresponding demand;
• The strongly risen share of people over 50s in the
industrialized countries will effect a
higher demand
for e-services related to foreign travel,
particularly to long haul destinations and travel
for culture purposes as well as eco-tourism;
• Further growth of “time poor” – “money rich”
people will entail a high demand for short time
holidays while, on the other hand, all-inclusive
holidays will be demanded by a large number of
people with needs for complete, unburdened
relaxation and release from job pressures;
• Particular uses of electronic technology will
include smart cards for a variety of functions,
including the management of destination loyalty
schemes (discounts in exchange for
customer data and
loyalty), bonus schemes for environment-protective
behavior, etc.;
• Internet video telephony will allow customers to
take test-drives for a particular
destination by
pictures from cameras placed at various sites in the
holiday locality and transmitted via Internet;
• Efforts to build up central databases of traveler
information will be continued for use to get
extensive insight into individual preferences and
behavioral patterns so that the information can be
used for active marketing;
• Mobile city guides will be widespread and
electronic brochures in the form of CD-ROMs will
increasingly replace paper brochures.
• Tourism providers will more easily and more often
form strategic partnerships, offering complementary
products.
• Small and medium sized businesses will be forced
to take a more strategic approach on
doing business;
new mediators on the market will assist in doing so.
• Tourism regions will increasingly have to employ
extensive branding and marketing strategies
• E-hunting also will
be booked online, and make all payments online by
the payment systems we provide.
• E-hotels will give a lot
of opportunities for investments, employments online and
this
will be one of raising the Tourism sector in the
world for those who provide accommodations e.g.. Lodges,
Camps, Hotels etc.
• Ticketing automation (satellite ticket printers)
will be widespread and e-ticketing including mobile
phone based forms will make up a major portion of
air travel as well as railway travel during the next
decade;
• E-minerals/mining
is a new developing sector in the economy of the world.
For the future the sales will be done online, which is
part of online business, which will help mining centers
buy/sell their products online.
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